The Franchise Game: Pioneering the African-American Franchise Symposium and Trade Show in Metro-Dallas

The Franchise Player, Tarji Carter, Founder, CEO

Plano, Texas to Host the Inaugural Black Franchise Symposium and Trade Show in September 2023

DALLAS, TX, – A groundbreaking event is set to make its mark in the franchise industry. Introducing “The Franchise Game,” the first and only African-American Franchise Symposium and Trade Show in the United States. Taking place in Plano, Texas, on Friday, September 15, 2023, this symposium is orchestrated by industry trailblazers “The Franchise Player” Tarji Carter and Marketing Maven Dessie Brown, Jr. The event will unfold at the Yum! Restaurants International Corporate Campus from 8am to 5pm CST, offering a platform for experts and leaders to engage in insightful discussions about the dynamics of franchising. The theme for this inaugural gathering is aptly named: “Doing The Work!”

The day’s proceedings will commence with an impactful message from James Fripp, Chief Equity, Inclusion & Belonging Officer at Yum! Brands, followed by an empowering keynote address by Nicholas Perkins, CEO of Fuddruckers and the first African American to own a National Hamburger Franchise System. The lineup is set to be energized with engaging panel discussions, featuring franchise luminaries such as Mike Quinn, a Franchisee at Pizza Hut; Tim Williams, Director of Operations at Williams Chicken; Damon Dunn, a Franchisee at Dunkin’ Brands and Retired NFL Player; Delmas Arthur, Operations Manager with a diverse background including Dunkin’ Brands, Starbucks, 5 Guys, McDonald’s, and Hardee’s; and of course, “The Franchise Player” Tarji Carter.

“With this event, we are looking to attract multi-unit franchisees, owner/operators, potential investors, athletes, entertainers, and franchise brands seeking to attract franchisees that reflect the communities they serve,” explains Carter, who boasts a portfolio of working with prominent restaurant brands including Cinnabon, Carvel, Baskin Robbins, Dunkin, Wingstop, Edible Arrangements, Fuddruckers, and Bojangles’. Carter continues, “We want to increase franchise ownership and wealth across the African American community by providing education, resources, and opportunities to aspiring franchisees and small business owners – and we can reach this goal by partnering with franchise brands committed to inclusion, equity, and belonging.”

Powered by the renowned African American magazine and brand, JET, the Franchise Game will present a diverse array of sessions, featuring insights from franchisees, legal experts, business development officers, and operation managers. Attendees can anticipate sessions like “A Day in the Life of a Franchisee,” offering an insider’s view from industry-leading multi-unit franchisees; “Talk to My Attorney!” which delves into legal rights and responsibilities guided by franchise attorneys; “Bag Secured,” dedicated to addressing capital acquisition for businesses; “Operational Excellence,” exploring the transition from Owner-Operator to enterprise owner; and “How to Get Started and Approved,” the definitive guide to embarking on a franchise ownership journey.

Preceding the symposium and trade show, The Franchise Game will host a VIP Reception on September 14, 2023, catering to executives, brands, and selected attendees.

For those interested in participating or seeking more information, registration details can be found at As space is limited, early registration is encouraged.

For general inquiries, interviews, or feature opportunities, please connect with Lamont Johnson at or via phone at 305.219.2242.

Exhibit space inquiries and sponsorship opportunities can be directed to Dessie Brown, Jr. at or 214.801.7088.